Empire BlueCross BlueShield is the sponsor of the event which is expected to have about 8,000 participants. In addition to the full marathon, there will be a half marathon to encourage participants who can't do the whole thing.
"the MoonWalk hopes to raise two million dollars in one night, most of which will be granted to Memorial Sloan-Kettering Cancer Center, to help support their Breast Examination Center in Harlem (BECH), one of the first free screening facilities for breast cancer in the country where 80% of the patients are uninsured by guaranteed support and guidance."
"We are all so thrilled to br bringing the MoonWalk to New York City. This is the city where it al began! In 1996, 13 of us proudly Power Walked the New York City Marathon in our Bras, and it is just quite amazing to see how far it has come and how much we have achieved,' says Nina Barough, Founder and chief Executive of Walk the Walk.
Applications and entries are available at www.walkthewalkAmerica.com . Participants are encouraged to raise at least $150.00. you can also get additional information at www.facebook.com/walkthewalkworldwide or follow on twitter at @WalktheWalk
When you register, they send you a nifty training kit. It has a fitbit zip activity monitor (aka pedometer), an insulated water bottle belt holster and a VERY nice fanny pack...with lots of zippers and stuff. I got the package as they asked me to promote it....I kept on saying that I couldn't walk two blocks because of my feet (maybe I could do it as a zombie?????) but that it sounded like a lot of fun and I would put it out there for anyone in the vicinity or who is able.
In Europe, this event has raised a lot of funds with events in London,England; Edinburgh, Scotland; Iceland; SunWalk, London. In total, Walk the Walk Worldwide has raised over $126 million for breast cancer causes.
They say that they have funded research.....how much for advanced stage or MBC I don't know....but it still seems fun and worthwhile.